Current Research Projects
Research Project with Subsequent Publication
Myths and Misunderstandings in Corporate Responsibility
Strategic rationale: The corporate responsibility (CR) debate continues to be influenced strongly by terminological and conceptual ambiguity. This research project aims at clarifying three major myths and misunderstandings. Clarifying these will help move the CR debate towards a more factual discourse lifting some of the status quo conserving smokescreens.
This research project describes and analyses three main misunderstandings in the CR debate. Together these three factors account for a large part of misguided CR activities as well as for confusion around terminological questions and the normative validity of arguments presented. These are:
- The raison d'Ítre of businesses is to maximize profits (vs. it is to offer relevant goods and services to the benefit of wider society)
- Responsible corporate conduct stands in conflict with profitability (vs. it lays the foundation for earning and sustaining long term healthy profits).
- Corporate responsibility can be assumed by philanthropic expenditure (vs. it is about how profits are earned not only about how they are spent).
By unearthing the flaws inherent to misguided arguments in the CR debate management practitioners, policy makers and scholars receive the intellectual ammunition to respond to proponents of the status quo.
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