Screen shot of Die Akademie website
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In their magazine Journal Dr. Simon Beck, Managing Director of Die Akademie, wrote a well rounded and concise summary of the presentation given at the Rotary International event in Stuttgart we participated in earlier this year where we presented on Driving Innovation through Values.
This short comment highlights the need for innovation to bee seen as an integral part of the value proposition of a business to society at large. The purpose of business needs to be formulated in relation to its societal benefit generation and, hence, meaningful innovations improve the lives of people.