Allowing MBA students to take a glimpse at doing business in Switzerland without going to Switzerland was the main aim of this half day event titled Swiss Boot Camp.
We therefore looked at various Swiss industries such at watch making and luxury goods, life sciences, food companies, financial services and of course chocolate making. On all those industries we looked at and discussed what critical success factors exist and how Swiss culture contributes to their success or on occasion may also hamper it. We looked at crisis and how they were overcome as well as transformation processes and break through moments in mastering challenges to reach new heights.
The lively discussion demonstrated great interest in the success stories of Swiss business, Switzerland as a country and Europe as a region and of course this event would not have been complete without a tasting of Swiss chocolates.